Privacy Policy

Last updated: March 13, 2026

Introduction

Lateral ("we", "our", or "us") operates the Lateral mobile application. This Privacy Policy explains how we collect, use, and protect your information when you use our app.

Information We Collect

Information You Provide

• Account information (if you create an account)
• In-app messages and puzzle interactions
• Contact information when you reach out to support

Automatically Collected Information

• Device information (device model, operating system version)
• Usage data (app interactions, puzzle completion, session duration)
• Anonymous analytics data

Third-Party Services

We use the following third-party services that may collect data:

• Firebase (Google) — Authentication, cloud functions, and analytics. See Firebase Privacy Policy.
• RevenueCat — Subscription and purchase management. See RevenueCat Privacy Policy.
• Amplitude — Product analytics. See Amplitude Privacy Policy.

How We Use Your Information

• To provide and improve the app experience
• To process in-app purchases and subscriptions
• To analyze usage patterns and improve our puzzles
• To respond to support requests

Data Retention

We retain your data for as long as your account is active or as needed to provide services. You can request deletion of your data by contacting us.

Children's Privacy

Our app is not directed to children under 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected data from a child under 13, we will take steps to delete it.

Your Rights

You have the right to:

• Access your personal data
• Request correction of your data
• Request deletion of your data
• Opt out of analytics tracking

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy in the app and updating the "Last updated" date.

Contact Us

If you have questions about this Privacy Policy, please contact us at support@lateralgame.app.